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VP PUBLIC RELATIONS Sarika Patel, Media Coordinator Howard Schaffer Media Marketing P: (518) 458-1600 Sarika Patel is a media coordinator at Howard Schaffer Media Marketing. She specializes in earned media, news feature development and social media. Patel is responsible for providing public relations for clients in targeted electronic and print media, including newspapers, industry trade publications, radio and television stations. In addition to public relations, she is accountable for social media management for various clients with a focus on Facebook, Twitter and email marketing. Patel first became a member of the AMA in 2009 while attending the University at Albany, where she graduated with a Bachelor of Arts in Communication & Rhetoric and minor in Business Administration. |



