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MARK OF EXCELLENCE

13th Annual Mark of Excellence Awards 2007

Recognizing Marketing Effectiveness

MOE 2007

Each year, the Mark of Excellence Award Program recognizes highly effective marketing programs from companies within the Capital Region.

This year's awards program hopes to bring even greater recognition to the community of marketing professionals for the bottom-line results that their work has achieved. By judging based on results, we are able to recognize the ingenuity and effectiveness of the smallest organizations, as well as the high-powered marketing of big companies.

Eligibility

Only recent marketing initiatives developed locally are eligible for entry. Remittance of past entries is not permitted. A marketing campaign is the 'total pool' of marketing elements developed to achieve a set of objectives. These elements may include research, advertising, public relations, sales promotions, direct mail, pricing, distribution strategy, etc.



Marketer of Excellence

The New York Capital Region chapter of the American Marketing Association will honor E. Kristen Frederick president and CEO of the Community Foundation for the Capital Region.
Learn more here >>


2007 Winners:

Campaign: Bellevue is Here To Stay!   
Bellevue Woman's Hospital 

Campaign: Downtown Albany Restaurant Week 
Downtown Albany Business Improvement District

Campaign: Raising Regional Awareness of the Technology Roadmap 
Center for Economic Growth (CEG)
Marketing Partners: Sawchuk Brown Associates, Zone 5, The Business Review

Campaign: Up, Into, Attract
State University of New York College at Plattsburgh 
Marketing Partners: Media Logic, Working Pictures, Inc.

Campaign: Where’s Alby? Young Alumni Program
Rensselaer Polytechnic Institute
Marketing Partner: Overit Media


Program Sponsors

Platinum Sponsors:

Benchemark Printing, Inc.

www.benchemark.net

Mossey Group

The Mossey Group specializes in consumer targeted media promotion, with
a concentration in entertainment, gaming, and media companies. Our
campaigns are designed to improve brand awareness and motivate
transactional behavior in consumers. www.mosseygroup.com

Working Pictures

Working Pictures, Inc. is an award-winning video design company specializing in video and film production, editing, and digital media creation. www.workingpictures.com



Gold Sponsors:

Cotton Hill

Times Union

Zone 5

THU, MAY 15, 2008
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Premier Program Sponsor
Fort Orange Press, Inc.
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